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Walt Disney was a member of the secret society known as Plus Ultra. Comprised of the greatest minds throughout history, Plus Ultra was founded by Nikola Tesla, Thomas Edison, Gustave Eiffel, and H.G. Wells in a legendary meeting at the top of the Eiffel Tower during the 1889 “Exposition Universelle” World’s Fair.

Continuing the society’s tradition, Walt Disney created this commemorative album for visiting Plus Ultra supporters as as a companion to the iconic attractions he produced for the 1964 New York World’s Fair. What first appears to be a standard musical reverie reveals a secret audio track, hidden beneath a double-groove in the vinyl record.

Here, I have paired the album’s narration with the corresponding video and audio segments of the attractions themselves, which coalesce to produce additional meaning.

The album’s secret audio track represents one of the most concrete pieces of evidence of Plus Ultra’s existence, containing several references to “The Society” and their interdimensional access to an alternate realm sometimes referred to as “Tomorrowland.”

This particular copy was discovered by young filmmaker Amelia Moreau among the possessions of her late grandfather, Plus Ultra member Carlos Moreau. (Who was hired by Disney to write for Plus Ultra’s projects at the fair.)

The hidden audio track was uncovered by Moreau and a community of Optimists that formed on her weblog, “Story Orbit" ( during what was revealed to be a continuing Plus Ultra recruitment and initiation program called, appropriately, “The Optimist.”

Moreau produced a short documentary summarizing this campaign. Presumably not on Plus Ultra’s radar, it can be still be viewed (for now) here:

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current02:16, April 5, 2015Thumbnail for version as of 02:16, April 5, 201511:02480 × 269 (31 KB)MMcF (wall | contribs)created video


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