Since 1900, Plus Ultra has used science fiction stories, World's Fair exhibitions, and the work of its most famous members to stretch the public's imagination for the extraordinary (and sometimes terrifying) technologies that its science could produce.
Beginning in 1952, the last generation of Plus Ultra leadership used this strategy to prepare the world for its greatest project: A city of the future, a monument to mankind's potential and a living, evolving laboratory for even better wonders.
The job of introducing the idea of Tomorrowland to the world over a period of decades was given to Walt Disney. After years of teases through television shows and theme park attractions, Walt launched his campaign in earnest at the 1964 World's Fair in New York...
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The 1964 World's Fair was a world's fair that took place in Flushing Meadows, Long Island, New...